Hi, I’m Michelle.

MagnetizeCX was built from more than 25 years of executive leadership across customer experience, operations, and revenue performance.

I have led inside high-growth companies, startups, and public organizations, including Opendoor and Realtor.com. I have managed a $4B regional business, driven $42M in incremental annual revenue, unlocked $70M through conversion improvement, achieved 98% retention across client portfolios, and created more than $1M in additional monthly revenue through operational redesign.

As a COO, I scaled startup operations, drove 40% revenue and margin growth, and helped lead two companies through the transition from private to public.

The MagnetizeCX method was built and proven through that work.

This is not theory. It is practical, operator-led work grounded in customer experience, operational discipline, revenue performance, and human behavior.

Clients come to me when something feels harder than it should, but the real issue is not obvious yet. I am known for seeing the pattern quickly, identifying what is driving the problem underneath the surface, and helping teams address it in a way that strengthens both the customer experience and the business.

I believe customer delight and profit should not compete with each other.

When they work together, businesses grow faster, stronger, and with far more loyalty.

That is magnetic growth.